Sitges Next is the festival dedicated to promoting innovation in the communication of brands, agencies, start-ups and technological creators. Two days to establish new connections, nurture and inspire us, with the aim of contributing significantly to the transformation in the way we communicate in the coming years.

PROGRAMMING

Location: Casino Prado Suburense
(Francesc Gumà street, 6-14)

WEDNESDAY, 7 MORNING
9:30 a.m. - 10 a.m.
Opening
Xavier Durán, director of the Festival
Aurora Carbonell, EF Mayor of Sitges
10:05 a.m. – 10:35 a.m.
Experience Crimes. Why do we kill?
Dani Ebo
Zoopa Smart Agency
10:35 a.m. - 11:05 a.m.
Unleashing the power of AI
Metrics, Audience and Content Curation
Paul Philomeno
Feeder
11:10 a.m. - 11:40 a.m.
think about change
anna rock
Proximity Barcelona
11:45 a.m. - 12:15 p.m.
The tragic case of the agency destroyed by AI
Carlos Ortet
Zoopa Smart Agency
12:20 p.m. - 12:50 p.m.
Round table
Panic, don't panic
Ramón Castillo, Dani Ebo, Cesc Caparrós,
Natalia Mirapeix (More Creative Women).
Moderator: Camil Roca
12:55 p.m. - 1:25 p.m.
I am not a robot
anna moon
Media Monks Madrid

WEDNESDAY, 7 AFTERNOON
4:00 p.m. - 4:30 p.m.
236,037,160 reasons to continue innovating
Camilo Roca
K1000
4:30 p.m. - 5:00 p.m.
Metamorphosis
martha luciano
Martians Creativity
More Creative Women in Sitges Next
5:00 p.m. - 5:30 p.m.
Artificial intelligence will stumble too
twice on the same stone?
Natalia Mirapeix
Creative director
More Creative Women in Sitges Next
5:30 p.m. - 6 p.m.
Brands, content & entertainment
The power of collaboration
Pablo Munoz
COLLAGE
6:00 p.m. - 6:30 p.m.
emotional intelligence
Gabriel Garcia del Oro
ogilvy

THURSDAY, 8 MORNING
9:30 a.m. - 10 a.m.
Ay ay ay. pain and glory
of artificial intelligence
Ramon Castillo
Creative director
10:05 a.m. - 11 a.m.
Next at Next
More Creative Women in Sitges Next
Eva Conesa introducing Maria Agundez
Elena García introducing Belén Hijonar
Emma Pueyo introducing Maria Cabré,
11am - 11.30am
The art of complicating life
ferran lopez
Creative director
11:30 a.m. - 12 p.m.
Live more than Twise
Joakim Borgstrom 'JAB'
Co-founder of Wisepunk, creator of Twise.ai
12 noon - 12:30 p.m.
Public Enemy Number 1
Enric Soldevila
Creative director
12:30 p.m. - 1:00 p.m.
Generative AI: changing the game
Beatriz Martin Varcarcel
BBDO Spain
1:00 p.m. - 1:30 p.m.
Round table
Who commands here?
Albert Fradera, Beatriz Martin,
Joakim Börgastrom and Josep Maria Ganyet
Moderator: Carlos Ortet
1:30 p.m. - 2:00 p.m.
educating brands
Montsa Dachs
Strategy Director

THURSDAY, 8 AFTERNOON
4 – 4:30 p.m.
laughing is good
Jordi Egea
4:30 p.m. - 5:00 p.m.
Think. Make. solve
Hanzō
5 – 5:30 p.m.
Designing the uniqueness
Lucid