Sitges CB is taking part in various commercial and promotional activities in February aimed at domestic and American markets, the goal being to consolidate the town’s position as a leading destination for congresses, conventions and incentive trips (MICE tourism).  These two markets are regarded as strategic for their potential to generate business of this type, as well as for their sustained growth in recent years.

The promotional initiatives being carried out at the start of this year include participation in forums and specialised working meetings such as the Association Meetings Workshop, the Meetings & Incentive Summit and the M&I MICE Transatlantic Forum. These events help establish direct contacts with congress organisers, specialist agencies and professionals in associations and corporate sectors.

One notable activity will see the Sitges CB taking part in the EMA Learn event in Madrid this week, as well as the presentation of the book THINK MICE, an initiative exploring the future of the MICE sector through artificial intelligence. The Sitges Town Council programme will be opening the project with the first chapter, strengthening its position as a destination committed to innovation and the knowledge sector. The Councillor for Tourism, Xavier Ripoll, explains that “these meetings offer the chance to present the municipality’s overall range of options and generate opportunities to attract medium to large format events in the coming years”.

Sitges CB is participating in these actions with the support of companies associated with the programme, strengthening the model of public and private collaboration and the destination’s capacity to offers a comprehensive and competitive option for the MICE sector at a national and international level.

Through this promotional agenda, Sitges CB continues to work to consolidate Sitges as a leading destination for hosting quality professional events, in line with the town’s values of professionalisation, specialisation and excellence.